Social Media is not only great for networking and word-of-mouth advertising, but also provides many opportunities for you and your customers to WIN prizes! Contests, discounts, coupons and giveaways for followers only rewards can create a stronger connection with your brand.
Direct and indirect options are available to offer prizes depending on the platform. For example, different brands offer samples and discounts through Klout Perks as exclusive rewards for successful online influence. During the Secrets to Success on Social Media webinar #WLW14 in April, the audience competed for amazing prizes while learning great tips to use social media successfully and building several new connections.
Directly, your business can offer prizes for anyone that engages with your social media accounts such as Twitter. For example, the Mompreneurs Twitter chat (#MompreneurChat) offered prizes to chat participants while they connect with other business women. On September 25, 2014 from 9-10pmEST, Earth to Business Marketing won a 1-month feature ad spot on the Mompreneurs website.
THANKS to Maria Locker, Founder & CEO of Mompreneurs for our extra brand exposure!
When considering your own contest or promotional giveaway on social media, FIRST read the advertising guidelines for each platform (app)! Then remember to be social aka entertaining, and offer something your audience will value to encourage them to pass on your message to others. What will help them look more interesting and be successful?
Below are a few resources with additional tips for your review too.
How to Capture More Email Leads With Social Media Contests by Zsuzsa Kecsmar, Sep 29, 2014
13 Ingredients in the Perfect Social Media Contest by Jay Baer, 2014
15 Steps for Creating a Successful Social Media Giveaway Contest by Marcela De Vivo, Dec 13, 2012
Good luck to all who enter online or offline promotions!
If you have been winning through social media, TELL us your stories in the comments.
UPDATE APRIL 22, 2015