To celebrate International Women’s Day 2015 themed “Make It Happen”, Words Matter Week 2015 and business, Women in Business (WIB) held at “Make Your Business Happen” event on March 6th at the German Canadian Club London in London, Ontario. The event featured Carol Johnston, Founder of The London Children’s Museum, and book signing by women authors. Seven WIB mentors gave three presentations as follows to inspire the audience:
- Speaking The Language of Love: Merri Macartney & Dawn Lyons
- How to Be a Social Media Butterfly: Colleen McCauley & Michelle Callipari (highlights below)
- Winning the Networking Game: Melanie Shell, Sherry Lynn Simoes & Janet Benedict
Many attendees wore purple for a chance to win prizes. Look at all that purple!
Photo credit to Anne Marie Phelan of Phelan Photography.
How to Be a Social Media Butterfly
by Colleen G. McCauley of Earth to Business Marketing
and Michelle Callipari of MSC Business Solutions
This presentation included information about how attendees could connect, engage, manage, and grow an audience on social media, and thus, morph into a social media butterfly. Examples, tips and etiquette were explained to help women entrepreneurs and professionals understand how to use social media as a marketing tool and for networking.
By extending the slang term of a social butterfly, a social media butterfly is a social and easygoing person who belongs to several networking groups to make connections online. To what end? That’s a purpose you decide whether it is to gain more followers, new leads, sales, networking, etc. or a combination of goals.
Social media (formerly Web 2.0) is a party for two-way communication and EVERYONE is invited! To be social at this party, you want to tell entertaining, informative stories (good/bad) as a media source. You are the editor, producer, reporter, photographer, videographer, etc. AND so is everyone that interacts with your account(s).
Most people are unaware of the size of the landscape of Social Media i.e. it goes well beyond social networking on Facebook or mini-blogging on Twitter. A great visual of the Social Media Landscape was created by Fred Cavazza originally in 2008 and update every year until 2015 to “…illustrate the variety and density of the social media ecosystem, and it’s far from being exhaustive!” As you can see in the Cavazza’s diagram, you don’t need to limit yourself or your business to social networking.
First and foremost, social media is about being social – to CONNECT! It’s important to gain real, authentic followers; NEVER buy a follower on any social media platform. It will be a balancing act between your personal and professional spaces— not to different then the role of selling in general.
You don’t want to be too public and personal, but you also don’t want to be too private and professional either. People do business with people, so you must be personal to a point! If you are too professional, you may not ENGAGE your audience. Be visual, human, learn the lingo, know your audience, and create/curate content.
— Michelle Callipari (@M_CallipariVA) March 6, 2015
Your audience will be different from other businesses. Manage your social media activities to best suit your audience’s likes/dislikes, and in correlation to when they are most likely on each platform. Most importantly, keep a troll-free community, have a strategy to optimize the use of each platform, and balance organic versus paid use. The good news is that platforms are experiencing feature-creep so duplicating your campaigns across multiple platforms is becoming easier, with the exception of image size.
The next logical step is to continue to GROW your audience and attempt, make your content go viral. A key way to do this is to build a community of key influencers i.e. connectors, mavens and salesman as noted in Malcom Gladwell’s book The Tipping Point explains “…that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
Also, access a variety of sources to find and get ideas for content start with hashtag search (try this Facebook not just Twitter), Google alerts, Klout, Kred, LinkedIn Pulse, #Discover on Twitter, information databases, magazines, newspapers, encyclopedias, academic journal articles, etc. Once you create your own content, the most important thing to do is save it to your main asset i.e. your website first then share it to social media.
“Visiting a company’s website is the number one way fans prefer to stay in touch with the brands they love, outranking Facebook all the way down at number five.” ~ Forrester Research
If you share your content first on social media it belongs to the platform — aka Digital Sharecropping.
Your ultimate goal when using social media is to create content that leads to conversation, which builds a relationship that translates into a return on investment!
“Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
Want You Own Social Media Butterfly Image?
Earth to Business Marketing invited attendees to sign up for their own social media butterfly image for free to strut their metamorphism, and you could can have one too for a small fee.
Update November 7, 2016
Presentation slides are now available on slideshare!