Participants were asked to name a green product or service they currently used or have used, and explain why to kick-off the discussion. The growth of green marketing (and greenwashing) was demonstrated through the extensive range of eco-labels being tracked by EcoLabel Index, former Ecollabelling.org.
Let’s find a certified green restaurant to have organic green tea that’s fair trade certified in an eco-glass mug then wash our hands in earth soap and dry them with compostable towels.
Challenges to being a green consumer were highlighted using The Seven Sins of Greenwashing by TerraChoice Environmental Marketing Inc. with a product example. Finally, some steps and strategies were outlined for business communications. All were encouraged to question all marketing claims, whether green or not.
“Such a great networking session today! Thanks to everyone who made it out for our most well attended meeting yet!! … Watch your inboxes for a copy of Colleen’s presentation coming to you via email. Lots of great details included! …” by Entrepreneurs of London May 12, 2014
*Feature Photo courtesy of Amanda Stark, Owner-operator, The Friendly Visitor and past-organizer of Entrepreneurs of London.